NFTs are one of the most promising applications of blockchain technology because globally recognized brands and multinational companies are increasingly interested in utilising NFTs in some way.
Recently, Ford Motor Company filed 19 trademark applications across its major car brands, including Mustang, Bronco, Lincoln, Explorer and F-150 Lightning, among others.
Ford has made a big move into the Metaverse! Ford has filed 19 trademark applications for all of its major brands claiming plans for virtual cars, trucks, vans, and clothing that are also online stores for NFTs.NFTMetaverseWeb3NFTsMustangF150Fordtrucks
Ford has filed trademark applications with the United States Patent and Trade Office covering downloadable artwork, text, audio, and video featuring virtual cars, trucks, vans, and SUVs, all of which will be verified by NFTs.
Ford planned to release downloadable virtual goods, including vehicle parts and accessories or clothing that may be used in online virtual worlds, through its application.
The company also wants to build a website where individuals can post digital artwork and sell non-fungible tokens (NFTs) and digital collectibles, according to the report.
Virtual whisky in the Metaverse
On Sept. 13, three trademark applications were filed by the well-known whisky brand Jack Daniels for NFT services.
The documents reveal that the firm plans to sell metaverse-compatible media, virtual beverages, barware, clothing, digital wallets, and collectibles.
JackDaniels seeks to sell: ▶️ NFT-verified media ▶️ Virtual drinks, cutlery, and clothing ▶️ Digital wallets and collectibles An NFT is a digital item that has been verified to belong to a specific person or organisation. NFTs can be used in an online layer to build and verify identities and transactions.
Jack Daniels wants to provide downloadable computer software for providing information in the field of beverages and apparel.
A brand refresh using NFTs
Brands are looking at NFT technology to help refresh their image along with cars and whisky.
Viacom International, a media and entertainment conglomerate, filed two trademark applications for Teenage Mutant Ninja Turtles to expand the brand into NFTs, NFT-backed media, and crypto collectibles. Viacom also filed two trademark applications for Slime, a slime brand, to expand the brand into NFTs and NFT-backed media and crypto collectibles.
In recent news, Paramount Pictures filed two trademark applications for the Mean Girls franchise to introduce NFT-backed media, crypto-collectibles, and crypto-collectible transfer software.
NFTs are now commonplace to see globally recognised brands using them in some manner, and the trend is showing no sign of slowing down as blockchain technology advances towards mainstream use.
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