Earlier this year, Warner Music Group reported that had teamed up with fantasy-themed collectible card game developer Splinterlands to create and develop play-to-earn, arcade-style blockchain games.
On September 29, Warner Music Group (WMG), a worldwide music and entertainment company, announced that it would collaborate with Opensea, a nonfungible token (NFT) marketplace, to provide a platform for certain musical artists to build and grow their Web3 communities.
WMG artists will now be able to access Opensea’s newly rolled-out feature, which enables artists to launch their NFT collections and limited-edition projects on their own customizable and dedicated drop pages. This collaboration will, according to the release, allow them to get early access to the feature.
OpenSea’s industry-leading safety and security features, as well as, the personalized storytelling on customized landing pages are intended to help WMG artists build new Web3 communities. In addition to offering WMG artists access to our industry-leading safety and security features, the partnership will introduce WMG artist’s existing fan communities to new forms of connection and creativity through NFTs—and open up new opportunities for fans to engage with music and artists within the Web3 community.
Shiva Rajaraman, OpenSea’s Vice President of Product, commented:
WMG’s Oana Ruxandra, Digital Chief Officer and Business Development EVP, said that music is built on communities of artists and fans coming together to celebrate the music they love. Through the use of Web3 open tools and resources, OpenSea helps artists build deeper connections, access, and ownership.
With Warner Records UK and Web3 company, Probably Nothing, the first NFT music collection is currently in development. This collaboration constitutes another step in WMG’s strategy to build Web3 expertise.
Earlier this year, Cointelegraph reported that Warner Music Group partnered with fantasy-themed card game developer Splinterlands to create and develop play-to-earn, arcade-style blockchain games.