Snoop Dogg was named as a co-founder of the livestream platform powered by Web3

Ever since NFTs first gained popularity in 2021, Snoop Dogg has played a significant role in the Web3 creator movement.

Snoop Dogg, an American rapper and actor, has been named as one of the co-founders of “Shiller,” a live streaming app powered by Web3, making it the latest Web3 partnership for the well-known hip-hop artist.

The app is called a “live broadcast platform” because it aims to combine Web3 technology with content that can be streamed live in real time. The rapper and technology entrepreneur Sam Jones have been named co-founders of the app.

Snoop Dogg collaborated with Sandbox metaverse to launch the “Snoop Avatars” NFT collection in April of this year. He also released the hip-hop single “A Hard Working Man,” which was followed by a 50,000-piece NFT drop.

Additionally, the rapper collaborated with Yuga Labs, which is responsible for CryptoPunks and Bored Ape Yacht Club (BAYC), to perform on a stage that had been transformed from the metaverse at the MTV Video Music Awards on August 29.

Sneak Home slice likewise as of late cooperated with crypto gambling club Roobet, where he will act as the company’s “Boss Ganjaroo Official,” as per a Walk 1 explanation from Roobet.

According to Shiller, the platform will be heavily based on blockchain, which will enable content creators to “token-gate” their streams and promote non-fungible tokens or other products from online retailers.

These creators of content can receive payments in cryptocurrencies like Ether ETH or NFTs, which can be exchanged for fiat.

It was scheduled for a January discharge however has been deferred until April, as indicated by Shiller’s most recent update on Walk 2.

Movement for the creator economy The launch of Shiller seems to be part of a larger movement for the creator economy, in which Web3 will probably play a role.

Web2 was introduced to the masses by a few social media monopolies, such as Facebook, Google, and YouTube, whereas “Web1” allowed users to write HTML and read content.

By giving creators complete ownership over their content and the monetization that comes from it, the “Web3” movement wants to get rid of these middlemen.

One of these decentralized messaging platforms, known as “Damus,” is attempting to become a “Twitter killer.”

Damus launched on the Apple App Store on February 1 with support from Jack Dorsey. It is based on the “Nostr” decentralized network, which makes encrypted end-to-end private messaging possible.

Bitcoin payments on the Lightning network are already built into the platform.