Renowned rapper and entrepreneur, Calvin Cordozar Broadus Jr., better known as Snoop Dogg, is once again diving into the world of Web3 with an exciting non-fungible token (NFT) project. The project, named the Snoop Dogg Passport Series, offers fans the opportunity to accompany the rapper on tour through a collection of NFTs.
This innovative NFT collection grants holders special access to behind-the-scenes content, including exclusive videos and photos uploaded by Snoop Dogg during his tour. Furthermore, NFT passport holders will have the privilege of accessing future releases, such as artwork and merchandise.
Snoop Dogg, known for his constant pursuit of progress, believes that digital merchandise is an integral part of the future. He hopes that other artists will take inspiration from his endeavors and continue to innovate in their own unique ways.
The collaboration behind this project involves the Web3 platform Transient Labs. Chris Ostoich, the Chief Operating Officer of Transient Labs, expressed their ongoing commitment to leveraging blockchain technology to offer unparalleled experiences. Partnering with Snoop Dogg presents an exciting opportunity to bring this vision to life.
Snoop Dogg, a prominent figure in the world of Web3, has been actively involved in various ventures within the space. In 2021, the rapper made headlines by assuming the persona of the anonymous NFT collector “Cozomo de’ Medici,” whose wallet held a staggering value of approximately $17.6 million. In addition to his NFT collecting pursuits, Snoop Dogg collaborated with fellow rapper Eminem to showcase the Bored Ape Yacht Club NFT collection, releasing a song together and performing it at the MTV Music Awards.
On March 6, Snoop Dogg emerged as the co-founder of Shiller, an innovative live-streaming platform powered by Web3 technology. Teaming up with tech entrepreneur Sam Jones, the duo aims to revolutionize the streaming industry by integrating real-time content with the transformative capabilities of Web3.
