Starbucks reveals “new” NFT experience for coffee members

The NFT protocol is implemented with the Proof Of Stake protocol

The NFT protocol is implemented with the Proof Of Stake protocol

Starbucks will offer members the ability to earn and buy digital stamps, which are verified on a blockchain. The stamps have different point values based on rarity. Collecting more stamps unlocks access to unique experiences.

One way a customer can earn rewards is by taking virtual espresso martini-making classes, accessing unique merchandise, or being invited to exclusive events at Starbucks Reserve Roasters and the Starbucks Hacienda Alsacia Coffee Farm.

You can earn tokens by playing games or taking on challenges on a virtual reality platform. Tokens can also be bought without any obligation to purchase crypto.

All stamps will feature Starbucks logos created in collaboration with partner artists. Proceeds from the limited-edition stamps will be donated to fund partners’ causes. The stamps are minted on Polygon’s proof-of-stake blockchain. Brewer, Vice President and Chief Marketing Officer for Starbucks, explains that:

“We are entering the Web3 space differently than any other brand while deepening our members’ connection to Starbucks. Our vision is to create a place where our digital community can come together over coffee, engage in immersive experiences, and celebrate the heritage and future of Starbucks.”