A Ubisoft CEO is softening the company’s approach to non-fungible tokens, after consumers voiced strong disapproval for their recent project.
According to the CEO of Ubisoft, their Web 3.0 project is still in the research stage and will not be used for their upcoming games.
Other Ubisoft executives have mentioned how they want to use blockchain as a way to let players own and make money from their content. Frédérick Duguet, the chief financial officer, said this in October of last year.
During a Saturday interview, Guillemot appears to be walking back some of his comments, saying that Ubisoft is primarily looking to discover how NFTs can be applied to games and whether they will be beneficial to gamers.
Ubisoft has announced its first foray into non-fungible tokens that can be used in Tom Clancy’s Ghost Recon Breakpoint.
Some people think NFTs are a form of gaming that infringe on the earnings of game developers by charging certain amounts for items.
Gamers don’t understand what digital goods can offer them, so Ubisoft is working on it.
Ubisoft later realized they weren’t clear enough when rolling out their non-fungible tokens.
When asked about his debacle of an interview with Recode, he said, “we probably were not good at saying we are researching this stuff. And the notion that we somehow didn’t MIND-READ our own customers and think abo
“So we are testing ground with some games, and we’ll see if they really answer the players’ needs. But we are still in research mode, I would say.”
ut this? Like I love the customer feedback, and now that’s been elevated – it has a much more prominent role in how we design things. We should have said we were working on it, and when we have something that gives you a real benefit, we’ll bring it to you.”
The CEO of Ubisoft was questioned about the environmental impacts of blockchain technology. Geeks often confuse energy-intensive PoW chains with the industry standard, when in reality all projects use different types of blockchain algorithms.
Guillemot, who is cautious of the environmental impact of the gaming industry, is optimistic that these issues will improve over time because of the innovations stemming from this industry.
“Like so many things, at the beginning it’s not as good as it could be, but like other new technologies they will find the right way.”
